FIFA World Cup Trophy completes its global tour in Qatar
The FIFA World Cup Trophy Tour by Coca-Cola concluded in Doha, Qatar, ahead of the kick-off of the FIFA World Cup Qatar 2022 later this week.
- Final event takes place in Doha days ahead of the FIFA World Cup Qatar 2022™
- 51 countries and territories visited, including all 32 FIFA World Cup™ qualified
- Thousands of fans from around the world experienced the trophy at activation events
The FIFA World Cup Trophy Tour by Coca-Cola concluded in Doha, Qatar, ahead of the kick-off of the FIFA World Cup Qatar 2022 later this week.
Coca-Cola, FIFA’s longest-standing partner, embarked on its fifth FIFA World Cup Trophy Tour by Coca-Cola earlier this year, bringing the most iconic trophy in the world to fans globally. As part of the tour, the original FIFA World Cup Trophy has travelled to 51 countries and territories, visiting all 32 FIFA World Cup™ qualified nations for the first time and providing thousands of fans with the opportunity to see the trophy in person.
Coca-Cola and FIFA are ever closer to visiting all FIFA’s 211 member associations by 2030, a goal set with the mission to inspire fans around the world through exclusive consumer experiences. Colin Smith, FIFA’s Chief Operating Officer – World Cup, said: “The FIFA World
Cup Trophy Tour by Coca-Cola has once again been an incredible success and has epitomised how football is indeed truly global. We have witnessed the palpable excitement of thousands of fans all around the world, including those from each of the 32 qualified nations, as they got to experience sport’s most coveted and recognisable icon that is the FIFA World Cup Trophy. The tour and collaboration with Coca-Cola has been a fitting build-up to what is sure to be the greatest show on Earth.”
The 2022 FIFA World Cup Trophy Tour by Coca-Cola saw fans and stakeholders experience football’s most coveted prize in some of the world’s most iconic landmarks, from the Eiffel Tower in Paris to some of the most prestigious footballing arenas, such as the Maracanã Stadium in Rio de Janeiro. Each stop along the tour included the participation of FIFA Legends who inspired fans with stories about their experiences winning the trophy.
FIFA World Cup winner, Marcel Desailly said: “It has been an honour to join FIFA and Coca-Cola on this journey. There is no other feeling like winning the FIFA World Cup Trophy and it has been a joy to see the delight of fans as they get up close to this iconic symbol of the beautiful game.”
Following the final stop in Doha, Qatar, the original FIFA World Cup Trophy will now make its way across the country with activations for fans and volunteers during the tournament.
